Fix the measurement first, then buy the clicks.
An established Atlanta hard money lender with a dated website and an ad campaign that could not tell which calls it produced.
- Industry
- Commercial Lending
- Location
- Atlanta, GA
- Live site
- westlendfunding.com →
The Situation
Westlend Funding is an Atlanta hard money lender with decades of experience behind it. The website looked dated next to that track record, and an earlier Google Ads campaign was still showing a Canadian (416) phone number.
When the new campaign launched, Google reported zero conversions. The real problem was measurement: leads were calling a number on the website that nothing was tracking, so the campaign looked like it was failing while it was actually producing inquiries.
What BurlinPro Did
- ✓Rebuilt the website with a clear loan inquiry form, lending disclosures, an FAQ, and program pages for each loan type
- ✓Installed Google Ads conversion tracking and website call tracking, so every form fill and call is counted
- ✓Made the call button visible on every screen size, after finding the phone number was hidden on most mobile ad visits
- ✓Published educational articles for real estate investors and set up a monthly performance report in Looker Studio
The results.
The biggest change was knowing what works. Before the fix, inquiries were invisible to the campaign. Since the restart in August, every inquiry is tracked, and the budget goes to the searches that actually produce them.
“A well-managed website has brought in more customers and made it easier to attract new investors.”
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